Android users are very loyal to their phones and they are not switching to iPhones as much as you might think. In fact, Android loyalty has remained at a record high 91%, higher than the 86% loyalty rate for iOS users, when measured as percentage of US customers who stayed with their mobile operating system when they upgraded in 2017. The data comes from a new study by analysts from Consumer Intelligence Research Partners (CIRP) and contradicts the usual Apple narrative about unsurpassed brand loyalty.
The graph above shows that Android brand loyalty ...
from PhoneArena http://ift.tt/2HmnVUp
from PhoneArena http://ift.tt/2HmnVUp
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